Law Firms Don’t Have One AI Visibility Problem. They Have Three.
AI visibility is typically seen as a content problem. But that only helps with a third of the hurdles law firms face in how legal service buyers are using AI search.
AI visibility is typically seen as a content problem. But that only helps with a third of the hurdles law firms face in how legal service buyers are using AI search.
The firms that will compete effectively in this market are not necessarily the ones that pay the most.
New executive research from Ari Kaplan explores how law firm leaders are responding to changing client expectations, evolving economics, talent transformation, and AI governance.
Baseball is as timeless as the law, and it looks different than it did just a few years ago too.